Does Edmonton Need a New Sign? - Levisan.me
We designed a new sign for Edmonton
Published: 19 May 2015
Last Updated: 21 August 2018
Every couple months, the topic of the “Welcome to Edmonton” signs comes up. Do we need one? I don’t mind the old ones. This time, CBC asked if anyone had suggestions for a new sign design, so we came up with one at work.
The idea is to portray the strength of character and resilience of the kinds of people who live in a city situated so far North (with a little pop culture humour thrown in). The sign would be made out of concrete to depict the sturdiness of our city and our people. The sloping top is meant to convey the river valley which is one of our main attractions with several key landmarks depicted on top (from left to right: Muttart, Legislature, Hotel MacDonald, Manulife, and Enbridge Tower). The glass swoop is meant to emanate the river itself.